Drench’s
Move over, ketchup. French’s Mustard is sick and tired of second place.
It’s coming to steal the spotlight once and for all.
Manifesto
the drenching is nigh.
Watch out. We’re launching on French’s socials, where Mustard will post ominous messages threatening major landmarks throughout the country.
Our eyes will be on
our targets at all times.
We’ll get people talking.
exactly as mustard desires.
But the joke’s on everyone. Because it’s not actually drenching American landmarks.
(Mustard, quite frankly, is not fond of jail.)
That doesn’t mean it isn’t
drenching anything, though.
This subway station has been decked out in red for years.
No longer.
Picture this. You grab your all-American hot dog and reach for the ketchup. You find yourself with mustard instead.
Bon appétit.
We’re drenching Burger King for their most delicious collaboration yet.
Don’t even bother with the other options — Mustard’s covered them up for a reason.
When it rains, it pours. At major amusement parks, we’re giving out umbrellas to keep people dry and make a sea of delicious yellow.
CW: Paige Shin
AD: Aleah Jones & Harper Herman